Dewalt

The Challenge

Every quarter Dewalt UK launch a B2B campaign aimed at helping their dealers sell their product to the end user.  As with most industries, competition is fierce and it is imperative these products are market relevant and reflect the quality consumers and dealers expect from this brand.

After speaking with end users directly, as well as independent and large DIY stores, it became apparent what type of products would be received positively. Using this information,  we were able to design and source Dewalt's first range of trolley bags and dual branded Sekonda watches. Both ideas had a high perceived retail value and were ideal due to their general brand appeal and practicality.

The Outcome

Both products have now been used in Dewalt's pan-European promotional plan and are still being ordered and distributed across Europe nearly a year on from the initial launch date.